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MRKT-679  Marketing Management    4 Credits

Prerequisites: MRKT-570
An overview of marketing’s role in connecting businesses to other businesses is provided in this course. While this course will cover the basic Business Management topics, a special emphasis is placed on the best practices in market relationship management, supply chain management, and strategy development. Cases will be used throughout the course to illustrate various concepts and issues.
Lecture: 4, Lab 0, Other 0