BUSN-779 MBA Capstone: Innovation & New Ventures 4 Credits
This capstone focuses on the creation or startup of a new organization based on an innovation in product, process or delivery. Particular emphasis is placed on creating a new products or services in response to a human need, testing at several stages of the new product development process, gaining initial customers, gaining distribution, obtaining financial support and managing the new organization. This is a “hands on” course where students will actually develop some new product idea and/or prototype, conduct various types of market research and write initial business plans. The course is flexible to support students interested in a variety of fields.
Lecture: 4, Lab 0, Other 0